21/03/2016 22:34
Today the use of mobile phone technology is ridiculously incredible. Many people own Smart-phones and other awesome smart gadgets that can be used to browse and access the internet at personal convenience. From 24/7 users to single hour users, mobile industry is overwhelming. We asked a few experienced entrepreneurs to share their experience on how to improve mobile ad strategy and here are some of the best tips that we found.
Knowing Your Audience. This was the first rule that we found. Do not spend a single penny on mobile phone ads unless you know who you are targeting with it. When you do this you will be able to start making mobile ad buys and in turn enjoy a highly reasonable chance of improving your business. For instance if you are working on mobile apps installs, knowing who your main target audience is and why they need it will help you to nail a great strategy.
Choose The Right Time. Why should you put a mobile app in the market today when you expect to launch it eight months down the line? Your client’s morale will have died by then and some of apps will have stepped in to capture on your niche. A successful mobile ad strategy will provide relevant incentive for users to act on immediately. You should therefore put it out there if your expectation is to see the user acting immediately. Immediacy is everything.
The Positioning Is Vital. Alan Refaeli the President of Deliver It Media a professional company that deals with expert ad copy write ups says that the position of the ad on your client’s mobile browser is everything. However he says that effective ad placement varies from one company to the next and depends also on their aims and objectives when designing the ad. But he says that an effective position should be easy to find and not interfere with content flow.
Stress On Your CTAs. A powerful Call-To-Action cannot be ignored when it gets down to great mobile advertising. This is because mobile advertisement campaigns are effective for the direct response campaigns. For mobile phone ads many entrepreneurs that we talked to agree that the use of discounts coupons, buy-one-get-one-free promotions, and freebies is pretty awesome, so don’t write off the use of such powerful CTAs when they have been tested always.
Include Your Contacts. Depending on the type of business that you are tied to, running a mobile ad campaign with a phone number on the sides can be pretty awesome. One method that has had great success with mobile phones contacts is Google Ads. Here users who love your ad will just tap on your phone numbers and click to call. It is a fantastic lead strategy and a simple method to use. However it requires a high sense of discipline and one that reminds you to pick the phone.
Go Social With Mobile. When Alan Refaeli brought this up here is what he said, “Social Media networks were born for mobile phones; therefore you should give your mobile phone campaign more effect by adding social media platforms to it.” Awesome! This will make your campaign more viral and result oriented.
You can use the right analytics to gauge your mobile phone ads, track them improve them, and run a targeted campaign.
